I had the opportunity to work on another installation for a Texas company headquarters. This wall is for Toyota's Service Department. Original concepts included 5-star service made of tires with "star hub wheels," the word "CUSTOMER SERVICE" where the U and R are raised for emphasis and finally, the client selected option: keychains creating the word "SERVICE" showing the many personalities that make up Toyota customers. This installation included 5 custom made keychains embossed with "SERVICE IS KEY."

Comm Arts Typography Annual Short List